Product Tranquility is a value creation boutique consulting firm founded in Austin, TX and led by Dan Balcauski, an experienced product leader. As the principal consultant for Product Tranquility, Dan focuses on accelerating the growth of B2B SaaS-enabled technology businesses. He is a TopTal certified Top 3% Product Management Professional and also helps to teach Kellogg’s Professional Certificate in Digital Marketing course.
Solver of problems and builder of products people love.
Over the last 15 years, Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life. Dan has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises.
Prior to founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, a life long dream that involved several life changing volunteering experiences and a new collection of friends and good stories. Prior to that, he was Head of Product at LawnStarter, a two-sided marketplace bringing the best lawncare professionals to customers across the US. He joined LawnStarter after SolarWinds $4B acquisition by Silver Lake and Thoma Bravo. At SolarWinds, he was a Principal Product Strategist where he helped form and execute product growth strategies across new and existing products, both on-premises and SaaS-based.
Dan has a Bachelor of Science in Computer Engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern University.
- Product Management
- Product Strategy
- Business Models
- Competitor Analysis & Profiling
- Cross-functional Leadership
- Software as a Service (SaaS)
- User Research