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Dan Balcauski

I Dispel the Pricing Illusions Dominating High-Volume B2B SaaS

Product Tranquility is a consulting firm founded in Austin, TX, led by Dan Balcauski. As the principal consultant for Product Tranquility, Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach the Kellogg Executive Education course on Product Strategy.


Over the last 15 years, Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life. Dan has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises.

Prior to founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, a lifelong dream that involved several life-changing volunteering experiences and a new collection of friends and good stories. Prior to that, he was Head of Product at LawnStarter, a two-sided marketplace bringing the best lawn care professionals to customers across the US. He joined LawnStarter after SolarWinds’ $4B acquisition by Silver Lake and Thoma Bravo. At SolarWinds, he was a Principal Product Strategist where he helped form and execute product growth strategies across new and existing products, both on-premises and SaaS-based.

Dan has a Bachelor of Science in Computer Engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern University.

Primary Skillsets
  • Product Management
  • Product Strategy
  • Business Models
  • Competitor Analysis & Profiling
  • Cross-functional Leadership
  • Software as a Service (SaaS)
  • Pricing Strategy
  • User Research