Defining pricing and packaging for a new SaaS product can be tricky.
Your first step? Have a working definition of value.
- Tom Nagle’s highly-useful Value Cascade
- Why using price as a lever to gain market share tends to backfire
- How often should you update your prices
- The advantages of free trials over freemium models
- When you should have public pricing
- And a whole lot more
Check out the full episode at the link below.