I sat down for a quick hit episode of the Sage Thought Leadership podcast with Ed Kless. This was a special treat because I’m a massive fan of Ed’s other podcast, The Soul of Enterprise, which he cohosts with Ron Baker. (Tip: If you want some deep insights on pricing, I highly recommend Ron’s book Implementing Value Pricing)
We discuss various topics, including:
- packaging strategies, including flanking products, that preserve price positioning and brand integrity
- how value comes from understanding customers’ context and outcomes
- how customer perception drives the willingness to pay.
- The Buddha.
Timestamped Overview[02:03] “Challenging SaaS Mindsets: Profitable Growth Over Illusions”
[06:17] “Value and Price: The Fundamental Relationship Explained”
[08:59] “Buddha: A Heroic Leader”