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How Can Founders Get SaaS Pricing Right from the Start? // SaaSy Talk Unfiltered Podcast

By April 25, 2024Podcast, Pricing, Value

On a recent episode of the SaaSy Talk Unfiltered, I joined forces with the dynamic duo, Ricky Sevta and Sean Diljore, for an engaging discussion on a topic at the heart of the SaaS industry: pricing. Our conversation ventured into the crucial aspects of setting the right prices and explored strategic approaches that can significantly impact a company’s growth trajectory.

We tackled the common challenges startups face and examined the evolution of pricing strategies as businesses scale, emphasizing the need to align pricing with customer needs and business objectives. It’s more than just selecting a price; it’s about crafting a comprehensive strategy that resonates with your target audience.

Key topics we covered in this episode:

  • Struggle with price-setting
  • Integrating price into a value conversation
  • The importance of knowing your target market
  • The role of customer feedback and its influence on pricing decisions
  • Adapting pricing with company evolution
SaaSy Talk S01.45: Demystifying the Complexities of SaaS Pricing with Dan Balcauski

Timestamped Outline

13:16 Startups must focus on pricing, packaging, and customer segmentation to succeed.
15:34 Competitors neglected pricing and customer value, leading to problems.
28:52 Consider ROI, data points, and organizational buy-in for pricing strategies.
33:41 Poor monetization strategy leads to internal friction and ineffectiveness.

Potent Quotables

SaaS Pricing Strategy:

“Who and how you charge determines your success.”
— Dan Balcauski

Understanding Competition’s Pricing

“I want to keep an eye on my competition. I want to understand that because if we don’t, we risk divorcing ourselves from the reality of the marketplace: that our customers are shopping around. They’re looking at what else is available.”
— Dan Balcauski

Pricing Orientations Explained:

“Pricing orientation is, how is pricing done around here? What are the set of factors that we consider in a pricing decision? Often, these are summarized in what’s called the 3 c’s of pricing, which are cost-based pricing, competition-based pricing, and customer value-based pricing
— Dan Balcauski

Want more B2B SaaS pricing and packaging insights? Follow Dan on LinkedIn and Twitter.