I was lucky enough to sit down with marketing expert Mark Evans on his fantastic Marketing Spark podcast.
We dove deep into everything from:
- How do you know when it’s time to change your prices?
- Whose job is it to make pricing decisions within a company?
- Why companies relying on freemium are making a big mistake
- Whether there is a place for free trials in your business or not
- Why most companies are approaching pricing wrong
- Plus, a whole lot more.
Check out the full podcast below: