I help high-volume B2B SaaS CEOs define pricing and packaging for new products

I help you grow your revenue, your ACV, and your company with minimal distraction, so you can get back to scaling your business.

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Dan, Founder Product Tranquility

Featured Blogs

Why Successful Companies Determine the Pricing Strategy Before Building the Product

| Featured, Pricing, Pricing Strategy | No Comments
A good pricing strategy helps companies create differentiated offers that customers are excited to pay for. Don't let these common pitfalls get in the way.
Measure yoself

The 7 Benchmarks You Must See to Understand How Your Retention Rates Stack Up

| Churn Rates, Customer Retention, Featured | No Comments
I've always found it remarkable that humans have a consistent body temperature. If you stray from 98.6 F by a few degrees, it's a sign that something might be wrong…

Do You Make These 9 Common Mistakes in Your Churn Rate Formulas?

| Churn Rates, Customer Retention, Featured | No Comments
Churn Rate is one of the most important metrics you can calculate for your business. It’s one that investors and boards of directors stress constantly, but more importantly, it’s a…

As the new VP of Product for a fast growing B2B SaaS company, I had many high priority projects competing for my attention. Having Dan’s senior Product input was an invaluable asset and sounding board. Within only a couple months, Dan uncovered customer insights that helped us shape our future product strategy and direction. Additionally, he developed a set of analytic capabilities to understand our customers usage patterns helping us improve existing engagement and retention.

Javier AldreteVice President of Products, ActivTrak

Practice Areas

Competitive Analysis

Prospect, Customer, and Churned Customer Interviews

Pricing and Packaging

Market and Customer Segmentation

Connect Product Usage Data to Profitability



Dan came in and was able to make an impact very quickly on our Enterprise Storage and Virtualization Monitoring products. By quickly understanding the gaps in the current product offerings and the challenges and opportunities in our unique go-to-market model, he laid out a strategy that helped increase the unit volume of these product lines by 75% in the first year.

Denny LeCompteSenior Vice President of Product, SolarWinds

Dan was a transformational member of our product team. He led the analysis of a new market opportunity in our product strategy for storage management, defined the product, and lead the successful delivery of it to market.

Suaad SaitPresident, Xant (Former EVP Products & Markets, SolarWinds and CMO, Rackspace)

One of Dan's most impressive traits, and one that I have tried to emulate personally, is his ability to be forward thinking in the product work he drives. Dan doesn't settle for the the shortcut or patchwork answer, but thinks intelligently about building a lasting solution.

Jake AnderssonSenior Product Manager, Indeed

As colleagues in a close-knit PM team, Dan and I had many opportunities to collaborate on high priority & visibility projects. Being able to access Dan’s senior Product leadership and experienced analytical skills was an invaluable resource as we brought new products to market. Notably, when given stewardship of an existing product, Dan would consistently and methodically wrangle the technical aspects, as well as surface new insights on customer value drivers. Given his technical background coupled with keen analytical and modeling capabilities, Dan is able to unravel the hairiest business and execution problems.

Robert HockCo-founder, Esticom (acq. by Procore)

Product management is a hard enough function as is, let alone as a first time PM. In my first year in the role, with Dan managing me as a Group Product Manager, I was tasked with putting together a pivot strategy for an existing, and floundering, product line. My inexperience meant that I was long on ideas for the product, but short on the ability to refine and crystallize a cogent proposal for our Executive Team. Dan was able to guide me through a concise framework, from ideation and data gathering all the way to a refined proposal, that led to an accepted proposal by management while also teaching me skills I still carry with me today.

Omri BuziProduct Leader, Literati

Daniel is a great person and hard worker. He improved our website and analyzed [our] social media [effectiveness]. Daniel is very tranquil, serious and responsible. We can't recommend this guy enough. Thank you Daniel for all the help, you definitely inspired us.

Daniel Felipe VergaraFounder, Spanish Adventure

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