- Grow your revenue
- Increase your ACV
- Accelerate your customer acquisition
- All with minimal distraction, so you can get back to scaling your business
We help high-volume B2B SaaS CEOs define pricing and packaging for new products

Founder and Principal Consultant at Product Tranquility, Dan Balcauski. Learn more about Dan.
Featured Blogs

Deep dive into packaging and pricing for SaaS and how a good pricing metric can help you price according to customer value.

I realized this after reading Anthony Ulwick's "What Customers Want". Putting the JTBD theory into practice with ODI can help you define B2B SaaS pricing.

Pricing is fundamentally a discussion about value. Customer segmentation helps you understand how value differs between customer segments.
Services
SaaS Pricing Assessor
- Designed to help you understand your organization’s maturity, given SaaS Pricing best practices
- Define areas of strength and improvement and create a roadmap for future investment towards SaaS pricing excellence
SaaS Pricing Optimizer
- Designed to help create optimized pricing and packaging for your new SaaS product
- Define and target the right customer segments, better understand and communicate your product’s value, and package and position your offering to maximize customers’ willingness to pay
SaaS Pricing Success Program
- Designed to help guide one or more team members in creating optimized offers for your product
- Support your team in making more intelligent pricing decisions that generate higher profits, reduce sales friction, and better communicate the value your product provides to your market